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Last Updated: 17 May 2023
Information you provide to us:
Where applicable, we may indicate whether and why you must provide us with your personal information, as well as the consequences of failing to do so. For example, it may be necessary for you to disclose certain personal information in order for us to provide the Services to you.
Information we may collect from third parties, including third party services (for example if you link, connect, or login to the Services with your Google, Facebook, Instagram, or Twitter accounts) or other sources (such as your contacts who want to invite you to use the Services or brands we partner with):
Research and development. We may use personal information for research and development purposes in our legitimate business interests, including to analyse and improve the Services and our business, and to train our staff. As part of these activities, we may create or use aggregated, de-identified or other anonymised data from personal information we collect. We make personal information into anonymised data by removing information that makes the data personally identifiable to you. We may use this anonymised data and share it with third parties for our lawful business purposes, including to analyse and improve the Services and promote our business.
Marketing and advertising. We, our service providers, and our third-party advertising partners may collect and use personal information for the following marketing and advertising purposes:
Except where consent is required, we undertake such marketing and advertising on the basis of our legitimate business interests. Where we seek your consent, you may withdraw your consent at any time.
Compliance and protection. We may use personal information in our legitimate business interests to enforce and comply with our terms and policies, and to defend us against legal claims or disputes including:
Some processing may also be necessary to comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities, and other legal obligations such as to keep records of transactions.Back to Top
We share personal information with the following categories of recipients:
We may anonymise your personal information and share such anonymised information with third parties for any purpose permitted by applicable laws.Back to Top
The Services may from time to time offer publicly-accessible blogs, reviews, or forums. Any information you provide in these spaces may be read, collected, and used by others who access them. To request removal of your information from blogs, customer reviews, or forums, please see Your Privacy Rights and Choices below. Please note that in some cases we may be unable to remove your information. Back to Top
The Sites and the Apps use social plugins, which allow you to interact with us through your Facebook, Instagram, Twitter and other social media accounts. If you visit a page on our Sites or Apps that contains such a plugin, your browser establishes a direct connection to that social media site’s webservers. The content of the plugin is transmitted by the social media site directly to your browser and incorporated by the social media site into the Sites or Apps. By integrating the plugins, the social media site receives the information that your browser has accessed on the corresponding page of our Sites or Apps, even if you do not have an account or are currently not logged in to your account with us. We have no control over the extent and use of information that the social media site collects using this plugin.If you interact with a social media plugin by, for example, clicking a "Like" button or leaving a comment, the corresponding information is also transmitted directly to the social media server and stored there. Depending on your settings, the information will also be posted on the social media site and displayed to your contacts or friends on the social media site. The social media site may use this information for the purpose of advertising, market research and tailor-made pages.To understand what information social media sites collect when you interact with their plug-ins, please review their privacy policies. You may also have the option to change your settings in the social media site to prevent the collection of your information. Back to Top
We use appropriate technical and organisational safeguards designed to protect your information from unauthorised use, disclosure, and loss. We use encryption technology, including current industry-standard encryption protocols, to protect personal information in certain areas of our Sites during transmission across the Internet. We use PCI-compliant payment service providers. If you have questions about the security of your information, please contact us here.We encourage you to take reasonable measures to protect your password and your computer to prevent unauthorised access to your account. Remember to sign out of your account and close your browser window if you are using a shared computer in a public place. Back to Top
The Service is not directed to children, and we do not knowingly collect information from children under 16. If you are a parent or guardian and believe that we have information about your child, please contact us as described in the Contact Us section below. Back to Top
Modify your account information. If you have a Wayfair account, you can review and update certain account information by logging into your account. You may also contact us to request deletion of your account. If we delete your account, you will not be able to access it.Opt-out of marketing communications. You can stop receiving direct marketing messages from us at any time by updating your preferences here or by clicking any "unsubscribe" link in any marketing message you receive from us. It may take up to 48 hours to process your request and update our systems. If you request that we stop sending you marketing messages, we will continue to send you administrative and service communications (such as order updates and other important or transactional information). If you use more than one name or email address when communicating with Wayfair or using the Service, you may continue to receive communications from us to any name or email address not specified in your opt-out request.Online tracking opt-out. You can opt out of the sale of or processing of your personal information for targeted advertising purposes and limit interest-based advertising as described on our Your Privacy Rights and Choices page.Personal information requests. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to your personal information:
To exercise the above rights:
Prior to responding to your requests, we may verify your identity by matching any requested identifying information you provide against the information we have about you. Depending on your jurisdiction, you may designate an authorised agent to make a request on your behalf. We will require the authorised agent to have a written authorization confirming that authority.Wayfair will never discriminate against you for exercising any of these rights, but you may lose access to certain functionality or the ability to interact with certain programmes or offers due to changes in the personal information Wayfair has access to after complying with your privacy requests.Right to complain. You may have the right to lodge a complaint with our lead data protection authority in the EU, the Irish Data Protection Commissioner (https://www.dataprotection.ie) or with the data protection authority where you reside. Residents of the UK may choose to make their complaint to the Information Commissioner’s Office (https://ico.org.uk).Limits on your choices. In some instances, your choices may be limited, such as where fulfiling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the Contact Us section below.Back to Top
Wayfair is headquartered in the United States. We may transfer your personal information to our affiliates and service providers in the United States and other jurisdictions. Please note that data protection laws of the United States and other jurisdictions may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the laws in your country.When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for personal information, and we will comply with applicable data protection laws. For example, where our Service targets individuals in the European Economic Area, Switzerland or the United Kingdom, we may rely on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal information. For more information about how we transfer personal information internationally, please contact us as set out in the Contact Us section below. Back to Top
Wayfair LLC is the entity responsible for your personal information, unless you're a user of our Sites or Apps based in Europe in which case Wayfair Stores Limited is the data controller of your personal information.Please don't hesitate to contact us at DataProtectionOfficer@wayfair.com, or in writing at:
Attention: Legal Department
4 Copley Place
Boston, MA 02116
Attn: Data Protection Officer
Wayfair Stores Limited
Galway, Co. Galway
If you are based in the UK, you may contact us at:
Attention: Legal Department
Wayfair Stores Limited
Angel House, 338 Goswell Rd, L4
London England EC1V 7LQ